Most of the big name celebrity entrepreneurs reached their fame and enormous wealth because of innovation. True innovators have the ability to identify unmet customer needs and lucrative new niche markets, and they develop high leverage solutions that customers love! One of the biggest challenges most entrepreneurs face is that their businesses are commodities, or at least perceived as commodities by their customers. In short, they just aren’t innovative enough.


Elite Entrepreneurs understand that a successful business can only be built on a foundation of a large base of loyal, raving fan customers. One of the keys to success in this area is to take innovative new products, services and solutions to market that addresses specific customer needs that are not being met now.  Most sectors are heavily traded with large numbers of competitors, so new innovations usually do not last long. True innovation is a constant process that never ends, and this is what Elite Innovation™ addresses.


You will learn dozens of case studies of how innovation created some of the largest companies in the world, including McDonalds, Apple Computer, Disney etc. and South African case studies will include companies like OUTsurance, Discovery, Nando’s, and a host more. Each case study will provide you with a step-by-step breakdown of the innovation process, and you will receive actionable ideas and processes for excelling in this exciting area of business!


This module also covers the Japanese concept of Kaizen (constant and never ending improvement) and how this business philosophy gives any business that participates in it a distinct edge.